From that first magical moment when you bring your newborn home from hospital, right up to age 11, you’ll need to use a car seat – even on the shortest journey. Rest assured, Britax will be there for you throughout these precious years with a range of car seats to suit your child, your car and your lifestyle. You can almost think of us as one of the family! Whether you’re on the school run, popping to the shops or on a day out, keeping your child safe will always be top of your agenda. It’s top of ours too. Safety is how we’ve made our name and it’s why we’re the number one car seat choice for the UK’s parents. We have the most advanced car seat testing facility in the world, using real cars and crash test dummies enabling us to outperform all European safety standards. In fact, we’re at the forefront of a groundbreaking new safety innovation – the ISOFIX system.

Introducing new levels of protection;
For years, we’ve lobbied car manufacturers and the government for a more robust seat-fixing system. You’ll be reassured to hear that as a result of this pressure, the ISOFIX system has now been made a legal requirement for all new cars. The Britax ISOFIX system anchors the child seat directly to the car so you don’t need to use seat belts. This allows less room for error when fitting and the reassurance of greater protection. This is why Britax ISOFIX child car seats are the seat of choice for most vehicle manufacturers. They regularly attain the coveted Euro NCAP 4 star protection rating in real vehicle crash tests. It’s a frightening thought but if your car seat is fitted incorrectly and you have an accident, it’s almost as dangerous as if your child wasn’t in a car seat at all. Child seat experts on the last GMTV ‘Check it Fits’ campaign, found that 64% of the child seats checked were incorrectly fitted. An approved ISOFIX installation avoids this risk.

There are numerous other reasons to trust Britax with your child’s safety. For example, we’ve recently introduced increased side impact protection and a unique pitch control system that reduces forward movement in the event of a crash. You can relax in the knowledge that all of these design features are subjected to the most rigorous testing before they are incorporated into our car seats.