Graco is a global brand that has been in existence for nearly 60 years.

However, in 1942, when Graco Metal Products was launched in Philadelphia, USA it did not make products for babies. In the first 11 years of its life, Graco made machine and car parts for local manufacturers. When one of the founders left, the remaining partner decided to make his own line of products.

At that time, one of Graco's employees, David Saint worked as an engineer and stained glass artisan for the brand. He was a father of nine children and had often watched his wife soothe a tired baby with a swing in their backyard. Inspired by what he saw, he went to the drawing board and 18 months later the world's first wind-up infant swing, the Graco Swyngomatic®, was born.

From then on, Graco was in the baby products business. And after selling millions of swings, Graco launched further innovations. In 1987, the firm's Pack N' Play® Portable Playards a playpen and travel cot in one, were designed by Nate Saint, the son of the Swyngomatic's inventor, with great success. The following decade saw Graco introduce the Travel System, the first product to allow parents to quickly click a car seat into and out of a pushchair, so sleeping babies can be moved without disturbance.

Graco Europe was launched in September 1997 It has built a strong reputation for innovative, safe, good value products. Graco's dedicated Research & Development team is constantly working on products that are truly tailored to the lifestyles, the surroundings and the budget of today's parents. It is this unbeatable combination of quality, innovation and value for money that has allowed Graco to grow into the number one wheeled goods manufacturer and number two car seats manufacturer in the UK.

Graco's range of products includes car seats, pushchairs, travel systems, travel cots, swings and entertainers.